SMARTER goals
Have you heard about SMART goals?
When developing a business plan, first we reveal the purpose, what we are going to offer, who we are going to offer, and what makes us unique in what we do. Second, we design medium and long-term goals in order to achieve and implement the whole strategy. What often fails, is the way goals are defined and for that reason we should follow the SMART acronym rule created by Peter Drucker (1955) and G.T.Doran (1991).
In this perspective, goals are:
- Specific – in order to create a capable evaluation system;
- Measurable – to allow a quantitative system;
- Attainable – in order to be challenging but mainly attainable;
- Relevant – for the organization as for the team and for the person who executes it;
- Timed – the timeframe allocated to the execution, like years or months.
Well, João M. S. Carvalho (2013) add to the term two new words that that make the accronym SMARTER:
- Extensible – which means the goals must allow those who execute them to improve their skills and knowledge;
- Rewards – as they serve as a stimulus when there is some kind of reward.
What do you think about it?!
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