Tag: brandgoals

CTAs for Ecommerce

Post author By julianaguio
Post date 16 de December de 2020
Categories In ecommerce
No Comments on CTAs for Ecommerce

After my last post on the 5 challenges of a sale, I decided to create this one about CTAs, acronym for Call to Actions. For each of the challenges / obstacles behind any sale I suggest different types of CTAs:

SMARTER goals

Post author By julianaguio
Post date 7 de August de 2020
Categories In branding, productivity
1 Comment on SMARTER goals

When developing a business plan, first we reveal the purpose, what we are going to offer, who we are going to offer, and what makes us unique in what we do. Second, we design medium and long-term goals in order to achieve and implement the whole strategy. What often fails, is the way goals are defined and for that reason we should follow the SMART acronym rule created by Peter Drucker (1955) and G.T.Doran (1991).