Consumer behavior is influenced by the buying experience in B2C and its emotional environment. These emotions affect the shopping timeframe, the willingness to pay more for the same product, as well as brand loyalty (+ about brand loyalty here). While the acquisition is the end of the buying process, satisfaction dictates the consumer’s experience. Therefore, […]
Author: julianaguio
relationship marketing through mobile search
The buying process is changing and the consumer is using the mobile to carry out their purchases. Because of its easiness and immediate access, it improves the sense of satisfaction. It also allows the optimization of relationship marketing through mobile search. Also, data reveals that when the consumer’s satisfaction is high, online consumption increases. traditional […]